Nourish

The Brief -
Come up with and brand two projects based around the theme of food. The projects should be two of the following, a charity or social enterprise brand, a mass market brand or a premium/luxury brand. You must show expertise in designing two very different brands within the same topic. My topic was food.

I created the brand and concept of Nourish. Nourish addresses both food poverty and food waste by distributing surplus food to food banks in the form of recipe boxes, complete with easy-to-follow recipe cards. My goal was to ensure everyone has access to nutritious food and to encourage home cooking. I designed a memorable logo and took organic-style photos to give the brand a friendly and approachable feel.