The Reef

Brand Identity
Ethical Design
Packaging
Motion Design

The Brief -
Come up with and brand two projects based around the theme of food. The projects should be two of the following, a charity or social enterprise brand, a mass market brand or a premium/luxury brand. You must show expertise in designing two very different brands within the same topic. My topic was food.

The Reef is part of my response to this brief, I decided to design a brand identity for a luxury sustainable seafood restaurant based in Cornwall.

The restaurant emphasises regenerative ingredients like kelp and oysters. In addition to the brand identity, I created a menu and packaging for their dried kelp product. My designs embody the restaurant's heritage and commitment to sustainability while maintaining an exclusive and luxurious feel.

Software Used:
✷   Illustrator
✷   Photoshop
✷   Lightroom

✷   In Design
✷   After Effects

Back

The Reef

Brand Identity
Ethical Design
Packaging
Motion Design

The Brief -
Come up with and brand two projects based around the theme of food. The projects should be two of the following, a charity or social enterprise brand, a mass market brand or a premium/luxury brand. You must show expertise in designing two very different brands within the same topic. My topic was food.

The Reef is part of my response to this brief, I decided to design a brand identity for a luxury sustainable seafood restaurant based in Cornwall.

The restaurant emphasises regenerative ingredients like kelp and oysters. In addition to the brand identity, I created a menu and packaging for their dried kelp product. My designs embody the restaurant's heritage and commitment to sustainability while maintaining an exclusive and luxurious feel.

Software Used:
✷   Illustrator
✷   Photoshop
✷   Lightroom

✷   In Design
✷   After Effects

Back